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Guts : The Unconventional Business Wisdom That Made Chrysler America's Hottest Car Company

by Robert A. Lutz

The publisher, John Wiley & Sons
Chrysler Vice Chairman Robert A. Lutz here draws on 30 years of experience to tell organizations of all kinds how they can harness the creative power latent in their workforce - without sacrificing financial discipline or analytic rigor. His Seven Laws, carrying such contrarian titles as "The Customer Isn't Always Right," distill the wisdom of a man rightly dubbed "a genius" of new product development.

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