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Radical Marketing

From Harvard to Harley, Lessons From Ten
That Broke the Rules and Made It Big

by Sam Hill, Glenn Rifkin

Synopsis
In the tradition of such bestsellers as Thriving on Chaos and Built to Last, Radical Marketing is a fresh, provocative approach to marketing and strategy that has proven hugely successful for organizations ranging from Harley-Davidson to Harvard Business School. In this book, Sam Hill, cofounder of Helios Consulting and an oft-quotes expert on marketing, and Glenn Rifkin, a veteran business writer for the New York Times, identify the unconventional strategies that have enabled ten innovative companies to usurp valuable market share from traditional industry leaders.

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