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Poor Richard's E-Mail Publishing

Creating Newsletters, Bulletins, Discussion Groups and Other Powerful Communications Tools

by Peter Kent, Chris Pirillo

Book Description
E-mail publishing is growing faster than the World Wide Web. This book shows entrepreneurs how to use e-mail to create newsletters, discussion groups, news bulletins and other powerful communication skills. This book presents the essentials of E-mail program, signing up members, successfully moderating a list, and using the lists to promote a product without alienating members. It also discusses making money by selling advertising, writing newsletter messages, using E-mail services when your subscriber lists is down and much more. With the help of this book, readers can confidently stem into the fastest-growing area of Internet communications.

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