From the Back Cover
"Seth Godin is the ultimate entrepreneur for the
Information Age."
* Business Week
"The principles of permission marketing are
incredibly valuable to everyone
involved in media today."
* Robert Tercek, SVP Digital Media, Sony Pictures
Entertainment
"Advertisers are going to have to learn how to
deliver messages with
frequency and low cost if they are to cope with the
increasing competition
for the consumer's attention. Seth Godin's Permission
Marketing is a big
idea."
* Lester Wunderman, Chairman-Emeritus of Wunderman Cato
Johnson, the
largest direct-marketing firm in the world, author of Being
Direct.
"Godin and his colleagues are working to persuade
some of the most powerful
companies in the world to reinvent how they relate to their
customers. His
argument is as stark as it is radical: Advertising just
doesn't work as well
as it used to-in part because there's so much of it, in part
because people
have learned to ignore it, in part because the rise of the
Net means that
companies can go beyond it."
* William C. Taylor, Founding Editor, Fast Company
"Permission Marketing is a testament to Godin's
profound grasp of digital
marketing. 'Interruption Marketers' everywhere would do well
to read this
book."
* Mark Kwamme, CEO, CKS Group
"Finally, here's a measurable method for marketing in
a world filled with
clutter."
* Eric Hippeau, Chaiman, Ziff Davis Inc
