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The 22 Immutable Laws of Marketing

Violate Them at Your Own Risk

by Al Ries; Jack Trout

Synopsis
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
 
 
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The 22 Immutable Laws of Marketing : Violate Them at Your Own Risk ~ Usually ships in 24 hours
Al Ries, Jack Trout / Paperback / Published 1994
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