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Looking Good in Print

by Roger C. Parker (Editor), Patrick Berry

Book Description
Now celebrating its 10th anniversary with nearly a quarter million copies sold, Looking Good in Print has become a classic and virtually launched an entire genre. Recognized as the definitive work in its category, this book features new information on service bureaus, color and printing, color lasers, new technologies, and much more.

The New York Times says, "If you can afford only one book on desktop publishing, this is the one." MacWEEK says, "A graphic design primer for anyone who wants to design better-looking...desktop-published printed material." From PC Week, "Looking Good in Print is an excellent and valuable resource."

The fourth edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats.

The book coaches designers to design with the reader (and readability) in mind, taking advantage of the strengths of the print medium while finessing its weaknesses, and avoiding both common and obscure design pitfalls.

 

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