Book Description
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste huge amounts of money, squander customer loyalty, and erode competitive advantage. They have let the inmates run the asylum. Alan Cooper offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

	Provocative, insightful and entertaining explanations of how to avoid allowing talented people to design bad software-based products
	Reviewers include Clement Mok, Don Norman, Heidi Roizen, and Terry Winograd
	Raises the question If we are so smart, why is software so dumb?

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