Book Description
The Entertainment Economy - Every so often an
author explains our culture in such a new and original way
that from that day on we see the world around us in a new
light. From Understanding Media by Marshall McLuhan through
Nicholas Negroponte's Being Digital. the books that have
shown us the clearest vision of the future have been those
that recognize the central role of mass media.
In The Entertainment Economy, Michael J. Wolf, the
industry's most in-demand strategist, demonstrates that media
and entertainment have moved beyond culture to become the
driving wheel of the global economy. From New York to New
Delhi, from London to Lagos, from Singapore to Seattle, every
business is locked in the same battle for consumer attention
that movie producers and television programmers deal with on
a daily basis. Consumer businesses just like entertainment
businesses have to turn to content for the competitive edge.
As adviser to companies like MTV, Paramount, Hearst, NBC,
Universal, News Corporation, Bertelsmann and the NBA, Wolf is
known by industry insiders as the moguls' secret weapon. In
clear, brash prose, full of real-life examples, Wolf shows
how tomorrow's successful business person will have to act
like a mogul in a global economy defined by hits and
blockbusters.
From MTV to Ford Motor Company, from Tommy Hilfigger to
Martha Stewart, from Citibank to Amazon.com, from Stephen
Spielberg to Richard Branson, Wolf shares the insights gained
through his unique perspective as the founder of the world's
largest media consulting practice, leaving no doubt that the
watchwords for all consumer businesses in the 21st century
are truly, "There's no business without show
business." Written with equal degrees of business and
pop culture savvy, The Entertainment Economy is a book for
everyone.
