Book Description
This book is a must-read for any company who has not
completely reinvented itself since the Internet exploded onto
the business world a few years ago. --Alan Taetle, Former
Executive Vice President of MindSpring and General Partner of
the Venture Capital Firm, Noro-MoseleyPartners
This is the first book on e-business to combine a clarity
of vision that will help you to appreciate the true
significance of e-business, with a rigorous roadmap for
reinventing your business design. If you want to avoid being
blindsided by your competition, you must make this book
required reading in your organization. --Mohanbir Sawhney,
Tribune Professor of Electronic Commerce and Technology,
Kellogg Graduate School of Management, Northwestern
University
As e-commerce solutions, enterprise applications, and
business models converge in new ways, a tidal wave of change
is transforming industries, redefining competitive
strategies, and annihilating traditional thinking. To survive
and thrive in the e-commerce world, all companies--from
established industry leaders to feisty upstarts--are remaking
themselves into lean, mean e-business machines that serve,
delight, and retain customers better than ever before.
How do they do it? Not with new products or innovative
technology, but with superior e-business designs. Startups
like Amazon.com and some nimble incumbents, such as Cisco,
have each created an e-business design by which they serve
customers, differentiate their supply chains, integrate their
selling chains, procure products, and nurture relationships.
e-Business: Roadmap for Success illustrates how managers
are rewiring the enterprise to confront the e-commerce
onslaught--uprooting traditional business applications as we
know them. The authors create an innovative application
framework for structural migration from a legacy model to an
e-business model. Drawing on their experience with and
research of leading businesses, Kalakota and Robinson
identify the fundamental design principles for building the
e-business blueprint.
