Book Description
Tom Peters--brilliant, original, and perhaps the most
inspiring and listened-to business thinker of our time--has a
lot on his mind these days. And he wants to share it in The
Circle of Innovation.
The world of business is in a permanent state of flux, he
argues, a state of chaos in which constant innovation is the
only survival strategy--for the individual and for the
organization. And he presents here a lifesaving
handbook--both provocative and practical--designed to turn
any organization into a perpetual innovation machine.
In 400 seminars in 47 states and 22 countries in the last
five years, Peters has reexamined, refined, and reinvented
his views on innovation. Now he brings those seminars--and
his passion--to the reader in a landmark book. It is meant,
he writes, to both "terrify" and
"enlighten." These are "times of matchless
peril for those who fail to grasp the nettle...and times of
matchless opportunity for those who do."
To keep us alert, limber, and ready for action, he
provokes and cajoles in chapter after chapter. Among his
institutions and revelations:We Are All Michelangelos. He
shows how to transform every "jobholder" into a
full-fledged businessperson.All Value Comes from the
Professional Services. How to convert sluggish staff units
into Vital Centers of Intellectual Capital Accumulation.The
System is the Solution. How to build great systems--which go
far beyond nuts and bolts.Create Waves of Lust. Quality is
not the automatic advantage it recently was. There is a
pressing need to reverse the rising tide of product and
service "commoditization."Tommy Hilfiger Knows. In
a crowded marketplace, branding is far more important than
ever before.It's a Woman's World. How to capitalize on the
fact that women purchase/are purchasing agents for well over
half of U.S. commercial and consumer goods.Little Things Are
the Only Things. As the Blight of Sameness encroaches on
market after market, design is often the best tool in
services or manufacturing for sustainable
differentiation.We're Here to Live Life Out Loud. Why
transformational leaders of the future must have laser-like
focus, tell the truth, and live on the lunatic fringe.
The hallmarks of Tom Peters legend are an insatiable
curiosity, an agile intellect, a pragmatic perspective, and
an uncanny ability to gauge the global zeitgeist. These
qualities are all brought to bear as Peters sets out to
engage, enrage, and ultimately empower his readers, amid
forces that are reshaping not only business but every aspect
of human experience.
